The look in Positano from the 1950s to today

Fashion in Positano

The fashion in Positano was born in the late 1950s, when to be a fishing village, became the country of tourism and tourism “sweet life”.

A fresh and colorful fashion like it is Amalfi Coast: always cheerful and partying!

In the years before tourism started in “sweet life“, tourism, it was basic with no particular impulses. It was frequented only by painters, musicians and nobles mainly from Northern Europe, attracted by the mild climate.

After the Second World War it was discovered by various types of visitors: jet set characters, noblemen, intellectuals but also children of flowers. All together they truly created a “nice” mixture of characters who targeted the coast in spring and summer.

Then, if before it was a fishing area and the beaches were used only to prepare boats, now they had also become a meeting place to meet, bathe, tan and have fun.

Positano and its style

The tourists wanted to wear fresh and comfortable clothes: indeed, the style the fashion of Positano it was informal and colorful.

Idea born from some seamstresses who invented the “piece fashion“. Great intuition that was inspired by local tradition the use of home-dyed hemp and cotton tea towels with bright colors.

And that was how they started making skirts with lace, low-cut dresses, cover-up shirts, crochet or fabric bikinis enriched with various applications.

The most loved pants were those “to the fisherman”: model below the knee (comfortable for getting on and off the boats). Loved by all women for the “sympathy” pants and for its comfort…

Fashion in Positano: yesterday as today!

Fashion in Positano, from the 1950s to today it is a regular appointment with summer. The trousers “to the fisherman” was launched in 1950 but every summer he returns: maybe modified or more detailed but it comes back…E’ the must-have for every summer that comes.

Apparently a trend that has not been passing on the contrary…it lasted over time and will last again because the trousers are synonymous with comfort and freshness: what summer wants!

Today, the famous trousers, it is found everywhere but certainly purchased in the streets of Positano has its own reason…because it has added value: it is a purchase “Positano style” carried out in the beautiful city!

The shopping done in the boutiques of those streets is the most pleasant activity that tourists do because you cannot walk around Positano without even making a purchase in those nice shops.

Conclusion

Yesterday as today who arrives in Positano is seduced by its colors, from his perennial holiday air and he wants to change his look by choosing a more fresh and informal style.